CIMA researcher Ana Matias is co-author of a study about the effectiveness of communication of a podcast on sustainability.
Podcast episodes were produced about Portuguese research in sustainable food, and news pieces with similar information and reading times were written. More than 100 students from two universities in Lisbon participated in the experiment.
It was found that there were no significant differences between the two tested media in both the knowledge retention and interest. Nevertheless, the recent popularity of podcasts may justify its production as a new and flexible way to communicate science.
The full paper has been published as open access and is available at:
